100% Job Success · Top Rated · 4.9/5 (76 reviews)

Most website "redesigns" just look different. Yours should perform better.

I'm Irfan B., a full-stack & CMS developer who's shipped 90+ Shopify, WordPress, and custom builds over 12+ years. If your site is slow, hard to update, or quietly costing you customers, that's exactly the problem I get hired to fix.

$25.00/hr starting · Agency: E360Digital LLC · Karachi, Pakistan
Irfan B.
Top Rated · 100%
12+ yrs · CMS
"Very fast turnaround and excellent quality work." — David S. "Prompt communicator and understood the objectives." — Jetsetter K. "Really talented, patient, great at communicating." — Megan B. "Very professional and respected." — Andy D. "Highly recommended, very fast delivery." — bashir w. "Pleasure to work with — exceeded expectations." — Michael R. "Completed our on-site SEO quickly and proficiently." — verified client "Quality work completed quickly. Very responsive." — Daniel W. "Great work, had good initial concepts and creative ideas." — Adam H. "Very fast turnaround and excellent quality work." — David S. "Prompt communicator and understood the objectives." — Jetsetter K. "Really talented, patient, great at communicating." — Megan B. "Very professional and respected." — Andy D. "Highly recommended, very fast delivery." — bashir w. "Pleasure to work with — exceeded expectations." — Michael R. "Completed our on-site SEO quickly and proficiently." — verified client
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Job Success
Top Rated
Upwork badge
0/5
76 client reviews
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Total jobs
0
Hours logged
12+ yrs
Experience
Irfan B. — full-stack & CMS developer
Based in Karachi, Pakistan
Why this matters

The platform you choose today decides what tomorrow costs you.

Pick the wrong CMS, or a bloated page builder, and you'll pay for it later — in slow load times, expensive maintenance, and design changes that take weeks instead of hours.

Across 150+ projects, my job has been making sure that doesn't happen to you. Whether you're launching an MVP, scaling an e-commerce operation, or modernizing a system stuck in 2015, the process stays the same: understand the real problem, engineer the right solution, and communicate clearly the whole way through.

E-Commerce & CMS

Shopify (custom themes, apps & headless), WordPress, WooCommerce, and headless commerce architectures built for performance and conversions.

Full Stack Web Development

React.js, Next.js, Vue.js, Node.js, and custom API integrations that are clean, scalable, and built to last.

AI Integration

Embedding ChatGPT, OpenAI, and other AI APIs into real products that automate workflows, enhance UX, and give businesses a genuine edge.

If you're technical

The actual stack

Frontend
React.jsNext.jsVue.jsJavaScriptTypeScriptTailwind CSSHTML/CSS
Backend
Node.jsPHPPythonLaravelExpress.js
CMS & E-Commerce
ShopifyWordPressWooCommerceHeadless Commerce
AI
OpenAI / ChatGPT APIAI workflow automation
Database
MySQLPostgreSQLMongoDB
APIs & DevOps
RESTful APIsGraphQLWebSocketsAWSDockerGitCI/CD

Who I work with: first-time founders launching an MVP, growing businesses scaling their e-commerce operations, and established companies modernizing legacy systems.

Services · 20 ways to help

One person, not five hand-offs.

Most agencies pass you between specialists who've never spoken to each other. I handle build, commerce, design, and growth myself — nothing gets lost in translation, and you're not paying five people to figure out whose job it was.

Development & Software

The engineering foundation everything else depends on.
  • Web & App Development
  • Cross Platform Application Development
  • Hybrid App Development
  • Custom Software Development
  • ERP Software Development
  • Automation Solutions

E-Commerce & CMS

Where most of your revenue actually gets made — or lost.
  • Ecommerce Store Development
  • CMS Development
  • Shopify Store Development Services
  • WordPress Development Services
  • Drupal Development Services
  • GoHighLevel Specialist

Design & Experience

The difference between a visitor who leaves and one who buys.
  • UI/UX Design Services
  • Web Design Services
  • Landing Page Design Services
  • Website Redesign Services

Growth & Marketing

Traffic without conversion is just an expensive hobby.
  • PPC Services
  • SEO Services
  • Digital Marketing Services
  • Social Media Marketing Services
How a project runs

Four stages, zero guesswork.

Most bad project experiences come from unclear scope, not bad code. Here's exactly how that gets avoided, every time.

01

Discover

Understand the business problem, the platform, and what "done" actually looks like before writing a line of code.

02

Design & Build

Clean, scalable architecture — Shopify, WordPress, or a custom stack — with milestones you can see progress against.

03

Test & Launch

Cross-browser, cross-device QA and a controlled launch — no surprise breakage on go-live day.

04

Support & Grow

Ongoing fixes, optimization, and the marketing services (SEO, PPC, social) to keep growing what's live.

Work history · 88 completed jobs, 50 client reviews on Upwork

Numbers are easy to claim. Here's what actually happened.

Real projects, real client feedback pulled straight from the Upwork job record — not marketing copy. The record includes a couple of honest 3- and 4-star ratings mixed in with the 5s, too — nothing here is cherry-picked.

Website Redesign — Jetsetter Kids Club

5.0 · Jul 2026
"Prompt communicator and understood the objectives."
— Jetsetter K., verified Upwork client
WordPressWeb DesignGraphic Design

Squarespace Site Optimization — Vacation Rentals

5.0 · May 2026
"Irfan was an incredible hire. He worked with us to build a new website and was able to do anything I asked. He is really talented, patient, great at communicating, and organized."
— Megan B., verified Upwork client
SquarespaceSEOCSS

WordPress Website Migration Specialist

5.0 · Nov 2025
"Irfan fulfilled all migrations as requested and would definitely request his assistance with future migration projects when we need assistance. Very professional and respected."
— Andy D., verified Upwork client
WordPressPHPWooCommerce

Search Engine Optimization

5.0 · Sep 2022
"Great experience! Irfan completed our on-site SEO quickly and proficiently!"
— verified Upwork client
SEOTechnical SEO
Social proof

Real, named, dated reviews — not testimonials I wrote myself.

Anyone can put five stars on a homepage. Every quote below is a verified Upwork review you can check yourself — 50 written reviews, a 100% Job Success Score, and clients who keep coming back.

0/5
average across 76 ratings
0
written client reviews
0%
Job Success Score
0×
one client re-hired him
"Excellent work, great ideas and concepts! I'll be sure to use Irfan for future projects! Very pleased!"
NG
Nathan G.
New Business Logo Design
"Highly recommended! Professional and following instructions as required and very fast delivery. We plan to rehire him."
BW
bashir w.
Design a logo
"Quality, follow-up, good listener and interprets needs well. Pleasure to work with — exceeded expectations."
MR
Michael R.
Brand logo theme & web assets
"Irfan did great work for our video. We really liked his art and animation style. He was also very easy to get in contact with and responded to questions and feedback quickly."
AE
Adel E.
Video production from script
"This was our first experience using Upwork and Irfan helpfully coached us through the project to achieve all the agreed milestones. We are happy with the outcome and his skillset."
·
Verified client
Short animated video, with sound
"Quality work completed quickly. Very responsive to all requests and inquiries."
DW
Daniel W.
Logo for several companies
"Only the highest rating this gentleman. Fast, quality, super."
·
Verified client
Emblem design
Blog

Plain answers to the questions that cost people money.

Short, practical reads for owners deciding what to build on, what to fix first, and who to trust with the budget. No jargon, no sales pitch.

WordPress, Shopify or Squarespace? The honest trade-offs.

Every platform has a place — and a breaking point. Which one fits your catalog, your growth plans and whoever updates the site day-to-day, explained in plain terms.

Five signs your website is quietly costing you customers.

Slow on mobile, a developer needed to change a price, carts abandoned more than they convert. Most owners don't notice these until someone points them out.

How to hire a developer without wasting your budget.

Scope before invoices, ownership of your own domain and logins, and why paying outside the platform removes the protection that exists to cover you.

FAQ

Frequently Asked Questions

The questions that come up most before someone hires — answered plainly, so you can decide with confidence.

01

What does it cost to work with you?

Projects start at $25/hr, billed through Upwork so every hour and milestone is tracked and payment-protected on both sides. For a fixed scope, I'll quote a flat project price after a quick discovery conversation — no surprise invoices.

02

How do I know the work will actually be good?

Don't take my word for it — check the record: a 100% Job Success Score across 90 Upwork jobs, a 4.9/5 average from 50 written client reviews, and Top Rated status, which Upwork only grants to freelancers with a consistent history of on-time, high-quality delivery.

03

How fast can you start, and how long does a project take?

I'm currently taking on new projects. A typical WordPress or Shopify build runs 2–4 weeks depending on scope; a migration or optimization job is often faster. You'll get a concrete timeline before any work begins, not after.

04

What happens after the site launches?

Launch isn't the finish line. I stay available for fixes, optimization, and — if you want it — the ongoing SEO, PPC, and social media work to keep growing what we built, using the same Upwork contract for continuity and protection.

05

Do you only build, or can you fix what's already broken?

Both. A large share of my work is exactly that: migrating a site off a bad platform, untangling a slow WordPress build, or optimizing an existing Squarespace or Shopify store — you don't need to start from zero to bring me in.

06

I don't know if I need WordPress or Shopify — can you help me decide?

Yes — that's usually the first conversation we have. I'll ask about your catalog size, growth plans, and who's going to update the site day-to-day, then recommend a platform based on that, not on what's most profitable for me to build.

07

Can you migrate my website to a new platform without losing my SEO rankings?

Yes — that's the whole point of doing a migration properly. URL structure is mapped, 301 redirects are set for every old page, metadata and heading structure carry over, and the site is re-indexed after launch. Migration work is a large share of what I do, including WordPress, Shopify, Squarespace and WooCommerce moves.

08

Will my website be fast and mobile-friendly?

Every build is responsive by default and tested on real devices, not just a resized browser window. Speed is treated as part of the job — image optimization, clean code, caching and Core Web Vitals checks — because a slow site quietly costs you both rankings and sales.

09

Can I update the website myself after it's built?

That's the goal. Sites are built so prices, products, pages and images can be edited from the CMS without a developer — and I'll walk you through it with a short handover session or recording, so you're not paying for changes you could make in two minutes.

10

Who owns the website, code and accounts when we're done?

You do — the domain, hosting, CMS logins and the code all stay in your name. Nothing is held hostage on my accounts, and you're free to take the site to another developer at any point. Good work keeps clients, not locked credentials.

11

Can you add AI features or ChatGPT to my existing website?

Yes — OpenAI and other AI APIs can be integrated into a site or app you already have: support chat, content generation, product recommendations, or back-office automation. The starting question is always which task AI should actually take off your plate, not bolting on a chatbot for the sake of it.

12

Do you work with clients in the US, UK and other time zones?

Most of my clients are outside Pakistan. I keep overlapping hours with US and European schedules, reply within the working day, and keep communication on Upwork so messages, files and milestones all stay in one place.

13

What if I'm not happy with the work — do you offer revisions?

Revisions are built into every milestone, not charged as extras. Work is delivered in stages you approve as we go, so problems get caught early instead of at handover — and because everything runs through Upwork, the milestone protection sits on top of that as a backstop.

Every week on the wrong platform is a week you're losing to it.

Send me what you're building on Upwork — I'll reply with a realistic timeline and clear scope before anything starts. Every hour is tracked and payment-protected through Upwork, so you're never taking a blind risk.

Message Irfan on Upwork → 100% Job Success · Top Rated · 4.9★ (76)
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